NEWS: BSA seeks new Europe director

The Business Software Alliance is searching for a new European public affairs director after post-holder Robin Burton left the industry body to join its UK PR agency, Ketchum.

The Business Software Alliance is searching for a new European public

affairs director after post-holder Robin Burton left the industry body

to join its UK PR agency, Ketchum.



The alliance is advertising for a pounds 42,500 per year successor to

Burton who joined Ketchum last month as the agency’s head of technology.



Burton was at the association, which campaigns against pirate software

and whose members include Adobe, Lotus Development, Microsoft and

Novell, for just 14 months.



As public affairs director, he dealt with 22 agencies across the

continent, using Ketchum for UK and Europe-wide campaigns.



During his tenure, the BSA was involved in activities such as

educational campaigns, EC lobbying, copyright enforcement and hotline

initiatives with rewards for information about piracy.



Burton, formerly marketing and communications manager with National

Westminster’s computer services arm Centre-file said that his parting

with the BSA had been ‘amicable’. He said he was continuing to work with

the association and was helping it ‘restructure Europe from a public

relations consultant’s viewpoint’.



Burton’s successor, who will report to a soon-to-be appointed managing

director, will manage the BSA’s multi-million dollar, cross-European

media relations, public relations and marketing programmes. He or she

will also contribute to the BSA’s global communication strategy.



BSA spokesperson Kim Willard told PR Week the association was looking

for ‘a strategic thinker with full creative abilities and a flair for

management’. She said: ‘This post is critical to our expansion and to

the successful implementation of our 1996 marketing plan and beyond.’



Willard said that the BSA, which was established in 1988 and has ten

European members and eight worldwide, was looking to enhance and

integrate European programmes.



She confirmed that the BSA had parted with Burton on good terms.



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