The Business Software Alliance is searching for a new European public
affairs director after post-holder Robin Burton left the industry body
to join its UK PR agency, Ketchum.
The alliance is advertising for a pounds 42,500 per year successor to
Burton who joined Ketchum last month as the agency’s head of technology.
Burton was at the association, which campaigns against pirate software
and whose members include Adobe, Lotus Development, Microsoft and
Novell, for just 14 months.
As public affairs director, he dealt with 22 agencies across the
continent, using Ketchum for UK and Europe-wide campaigns.
During his tenure, the BSA was involved in activities such as
educational campaigns, EC lobbying, copyright enforcement and hotline
initiatives with rewards for information about piracy.
Burton, formerly marketing and communications manager with National
Westminster’s computer services arm Centre-file said that his parting
with the BSA had been ‘amicable’. He said he was continuing to work with
the association and was helping it ‘restructure Europe from a public
relations consultant’s viewpoint’.
Burton’s successor, who will report to a soon-to-be appointed managing
director, will manage the BSA’s multi-million dollar, cross-European
media relations, public relations and marketing programmes. He or she
will also contribute to the BSA’s global communication strategy.
BSA spokesperson Kim Willard told PR Week the association was looking
for ‘a strategic thinker with full creative abilities and a flair for
management’. She said: ‘This post is critical to our expansion and to
the successful implementation of our 1996 marketing plan and beyond.’
Willard said that the BSA, which was established in 1988 and has ten
European members and eight worldwide, was looking to enhance and
integrate European programmes.
She confirmed that the BSA had parted with Burton on good terms.