NEWS: McDonald’s looks to fill European PR gap

Fast-food chain McDonald’s is searching for a European communications director following the departure of previous post-holder Martin Campiche.

Fast-food chain McDonald’s is searching for a European communications

director following the departure of previous post-holder Martin

Campiche.



Campiche, 38, who spent more than six years at McDonald’s, has joined

telecommunications and electronics company Motorola, as corporate

communications director for Europe, the Middle East and Africa.



Campiche, who was based at the restaurant chain’s European corporate

headquarters in London, handled PR, internal communications and media

relations.



He also oversaw the company’s European strategic public relations

adviser, Shandwick company Welbeck, Golin/Harris, and provided guidance

to McDonald’s national public relations chiefs.



A McDonald’s spokesperson said that Campiche’s successor would probably

assume the same role. She said there was no timetable on when the new

director would be in place but confirmed that McDonald’s was certainly

working to fill the position. She added that the new director was likely

to be drawn from within the company.



At Motorola, Campiche, is leading a five-strong corporate team, covering

public relations, advertising, internal communications and sponsorship.

He also has a dotted line of authority over national Motorola

communications managers.



Campiche said he had no plans to appoint a region-wide PR agency for

Europe, Middle East and Africa. This region currently uses Burson-

Marsteller and Amanda Barry Communications on a project basis.



Campiche, who is Swiss, succeeded the region’s former corporate

communications director Shelagh Lester-Smith, who established the

department and has now moved to the same, newly-created, role in

Motorola’s Asia Pacific region.



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