Fast-food chain McDonald’s is searching for a European communications
director following the departure of previous post-holder Martin
Campiche, 38, who spent more than six years at McDonald’s, has joined
telecommunications and electronics company Motorola, as corporate
communications director for Europe, the Middle East and Africa.
Campiche, who was based at the restaurant chain’s European corporate
headquarters in London, handled PR, internal communications and media
He also oversaw the company’s European strategic public relations
adviser, Shandwick company Welbeck, Golin/Harris, and provided guidance
to McDonald’s national public relations chiefs.
A McDonald’s spokesperson said that Campiche’s successor would probably
assume the same role. She said there was no timetable on when the new
director would be in place but confirmed that McDonald’s was certainly
working to fill the position. She added that the new director was likely
to be drawn from within the company.
At Motorola, Campiche, is leading a five-strong corporate team, covering
public relations, advertising, internal communications and sponsorship.
He also has a dotted line of authority over national Motorola
Campiche said he had no plans to appoint a region-wide PR agency for
Europe, Middle East and Africa. This region currently uses Burson-
Marsteller and Amanda Barry Communications on a project basis.
Campiche, who is Swiss, succeeded the region’s former corporate
communications director Shelagh Lester-Smith, who established the
department and has now moved to the same, newly-created, role in
Motorola’s Asia Pacific region.