Text 100 has won a two-way pitch against Lewis Communications to
promote recruitment company Michael Page International in the UK,
Australia, France and the US. The account, worth pounds 200,000 in
budget, will centre on the launch of the headhunter’s internet
recruitment operation later this year.
The work will be co-ordinated by Text 100 associate board director Tariq
Khwaja from the UK, but will involve Text 100 staff on the ground in the
other three countries. The brief is to communicate the benefits the
internet can offer to both sides of the recruitment process, targeting
national and trade titles.