Top comms trends predicted for 2010

Euro RSCG PR North America president, and veteran trendwatcher, Marian Salzman has made her annual forecast of consumer trends for the year ahead.

Trendwatcher: Marian Salzman
Trendwatcher: Marian Salzman

Salzman expects to see more ‘hyperpolarisation' of communities, leading to voluntary segregation based on political, religious or other personal views. ‘Witness the rise of the BNP in white, working-class areas where people are feeling increasingly marginalised,' she points out.

In addition, the growing tendency towards ‘mob action' on the internet is expected to become more prevalent. ‘With easy access to contact details, complaint sites and subscriber lists,' says Salzman, ‘we are easy targets for bombardment by both bureaucracy and advertisers.'

The Euro RSCG executive also expects ‘cougars to continue rising', a reference to older women that seek out younger men. ‘The female rebellion against being pigeonholed at a certain age gathers pace,' she said.

Other trends Salzman points to include a resurgence in nuclear anxiety, an increased emphasis on ‘brain health' and the rise of a new influencer group: children.

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.