WPR will develop a consumer PR programme for 2010 that will promote the magazine’s two key events, Red’s Hot Women Awards and the Red Fertility Report (now in its third year).
It will also attempt to strengthen the magazine’s reputation as an authority on what women want from life and work.
The agency hopes to maintain Red’s ABC figures (218,726: Jan-June 2009) by positioning the title as the ‘smartest women’s glossy’.
‘Red’s readers are passionate advocates for the magazine and we were looking for a PR company that could harness their potential,’ said Red editor Sam Baker. ‘WPR completely "got" Red, and we were inspired by the way its strategy not only built on the pillars we already have (Red’s Hot Women, The Red Fertility report), but aimed to take all aspects of the Red brand experience to the next level,' she said.
WPR's head of publicity Annabel Fox will head up the account for WPR. She was previously consumer director at the Outside Organisation, PR director at RPM and head of press at Global Radio.
The move comes two weeks after Elle magazine appointed Talk PR to handle its comms for 2010.
Consumer magazine publisher Hachette Filipacchi UK has been in talks with PR agencies to promote its brands since July, as part of a broader marketing review that includes direct marketing, sampling and promotions.