BORDER LINES: PARIS - Grayling wins ECR conference pitch

Grayling has won a competitive pitch to handle media relations for ECR Europe, the trade body which encourages European retailers and manufacturers to manage their supply chain efficiently. The agency will handle PR for the organisation in the run-up to, during and after ECR Europe’s fourth annual conference, which is being held in Paris this April. ECR Europe is headquartered in Brussels and its board members include senior staff from Tesco, Sainsbury’s, Unilever, Nestle and Coca-Cola. It promotes the use of techniques like category management - which ensures products stocked meet consumer demands. Over 2,000 delegates from 40 countries are expected to attend the conference.

Grayling has won a competitive pitch to handle media relations for

ECR Europe, the trade body which encourages European retailers and

manufacturers to manage their supply chain efficiently. The agency will

handle PR for the organisation in the run-up to, during and after ECR

Europe’s fourth annual conference, which is being held in Paris this

April. ECR Europe is headquartered in Brussels and its board members

include senior staff from Tesco, Sainsbury’s, Unilever, Nestle and

Coca-Cola. It promotes the use of techniques like category management -

which ensures products stocked meet consumer demands. Over 2,000

delegates from 40 countries are expected to attend the conference.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.