BORDER LINES: BOSTON - SDL to open first overseas office

London-based internal communications agency Smythe Dorward Lambert is to open an office in the US. The 80-strong agency has picked Boston for its first office outside the UK, as many of the largest US management consultants are based there. It will initially service healthcare company Astra Pharmaceuticals, which the agency has advised since its creation from the merger of Astra USA and Astra Merck in June 1998. The office is due to open in April, and will be headed by Smythe Dorward Lambert director Anthony Goodman, who will oversee an initial team of five.

London-based internal communications agency Smythe Dorward Lambert

is to open an office in the US. The 80-strong agency has picked Boston

for its first office outside the UK, as many of the largest US

management consultants are based there. It will initially service

healthcare company Astra Pharmaceuticals, which the agency has advised

since its creation from the merger of Astra USA and Astra Merck in June

1998. The office is due to open in April, and will be headed by Smythe

Dorward Lambert director Anthony Goodman, who will oversee an initial

team of five.



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