GENEVA: Reuters is about to appoint its first PR agency in Spain
and will be seeking others outside Europe to follow.
The move comes a month after the appointment of Marcus Ferrar as the
news organisation’s worldwide PR director, with a brief to beef up its
global PR agency network.
In the past year Reuters has appointed agencies on a country-by-country
These are: Charles Barker in Frankfurt, Information et Entreprise in
Paris, Interel Marien in Brussels, Effect in Amsterdam, Stockholm-based
Vox for the Nordic countries, and Fleishman-Hillard in Milan.
Ferrar was corporate relations and marketing manager for Reuters in
Europe, the Middle East and Africa before the company restructured along
operational, rather than regional, lines. He now reports to Jean-Claude
Marchand, Reuters chief executive of global sales and operations.