INTERNATIONAL: F-H contract to evaluate kids’ internet campaigns

LONDON: Fleishman-Hillard has picked up a year-long contract from the European Commission to investigate the use of awareness campaigns in protecting children from dubious internet content.

LONDON: Fleishman-Hillard has picked up a year-long contract from

the European Commission to investigate the use of awareness campaigns in

protecting children from dubious internet content.



The pounds 240,000 budget account is F-H’s first from the EC. The tender

was won jointly with Childnet International, a charity formed to ensure

children benefit from the internet.



The agency will spend this year testing campaigns in six European

countries.



Richard Swetenham, the EU official in charge of the project, said the

idea is to collate all relevant research, and then decide who to target

and how.



’We need to work out if it is just parents we should be communicating

with, or children themselves,’ he explained. ’However, talking to

children directly about what to avoid on the internet may be quite

counter-productive.’



The account will be co-ordinated by F-H London, but will involve input

from the agency’s European offices.



The agency will also draw on expertise gained in its Washington DC

office, which has worked with internet service provider AOL on internet

child safety issues.



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