LONDON: Fleishman-Hillard has picked up a year-long contract from
the European Commission to investigate the use of awareness campaigns in
protecting children from dubious internet content.
The pounds 240,000 budget account is F-H’s first from the EC. The tender
was won jointly with Childnet International, a charity formed to ensure
children benefit from the internet.
The agency will spend this year testing campaigns in six European
Richard Swetenham, the EU official in charge of the project, said the
idea is to collate all relevant research, and then decide who to target
’We need to work out if it is just parents we should be communicating
with, or children themselves,’ he explained. ’However, talking to
children directly about what to avoid on the internet may be quite
The account will be co-ordinated by F-H London, but will involve input
from the agency’s European offices.
The agency will also draw on expertise gained in its Washington DC
office, which has worked with internet service provider AOL on internet
child safety issues.