PUBLIC SECTOR: Bell Pottinger to advise youth justice board

The newly formed Youth Justice Board for England and Wales, which aims to cut youth offending and encourage best practice, has selected Bell Pottinger Good Relations to advise it on its communications and appointed former Westminster Strategy account director Rachel Pitkeathley as its first PR head (PR Week, 11 December 1998). Pitkeathley joins next month and will report to acting chief executive Mark Perfect. Bell Pottinger competed against four shortlisted agencies for the account and will help the board communicate with target audiences such as the police, teachers and the media.

The newly formed Youth Justice Board for England and Wales, which

aims to cut youth offending and encourage best practice, has selected

Bell Pottinger Good Relations to advise it on its communications and

appointed former Westminster Strategy account director Rachel

Pitkeathley as its first PR head (PR Week, 11 December 1998).

Pitkeathley joins next month and will report to acting chief executive

Mark Perfect. Bell Pottinger competed against four shortlisted agencies

for the account and will help the board communicate with target

audiences such as the police, teachers and the media.



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