The six-strong agency, Brew, will be headed up by managing partners Chris Reed and Mobbie Nazir. Reed was a director at Fishburn Hedges, while Nazir is a former head of planning for MRM Worldwide.
The new shop was born out of the concept 'unfinished ideas evolve', based on conversations that evolve original ideas online. It will bring together digital experience, strategy and user experience to support the PR divisions in the Fishburn Hedges Group.
Nazir said: ' Our speciality is creating ideas and platforms that get audiences involved with brands.'