DIARY: Burnside bangs the Unionist drum and offers expertise for Orange aid

David Burnside, the hard-nosed PR man who once flew the flag for British Airways, as director of public affairs, has been doing the same for the Union with a new monthly publication The Unionist. In the first edition, launched at last week’s Tory conference, Burnside, who is director of the Unionist Information Office GB, explains his loyalty to the Orange Order and offers this touching confession: ‘We do not understand why we are misunderstood, but then as a professional PR practitioner I blame it very much on ourselves for not explaining.’

David Burnside, the hard-nosed PR man who once flew the flag for British

Airways, as director of public affairs, has been doing the same for the

Union with a new monthly publication The Unionist. In the first edition,

launched at last week’s Tory conference, Burnside, who is director of

the Unionist Information Office GB, explains his loyalty to the Orange

Order and offers this touching confession: ‘We do not understand why we

are misunderstood, but then as a professional PR practitioner I blame it

very much on ourselves for not explaining.’



Meanwhile, BA’s current PR adviser - Lowe Bell Communications - has

apparently abandoned all pretence of political balance with its

advertisement on the back of the Tory party conference media guide.

‘Life is better with the Conservatives, don’t let Labour ruin it.’



Few people can have any illusions about where chairman Sir Tim’s

political loyalties lie, but the ad might prove a little embarrassing

for Lowe Bell Political’s Labour team - Neal Lawson and Ben Lucas.



Sir Tim is typically forthright. ‘We’ve always had an ad in the Winter

Ball programme - God knows how many thousands of pounds I’ve given to

Tory publications,’ he tells me. ‘As a company I think our business

prospers better under a Conservative Government than a Labour

Government. I happen to run the company... it’s not a democracy, nor

should it be!’



And for his fence-sitting competitors, Sir Tim has this message: ‘I’m

not prepared to be mealy-mouthed about it, like some others are.’



If he didn’t exist, you’d have to invent him.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.