Diary: Big cheese with animal magnetism wins Yellow Pages

I’ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency’s recent Yellow Pages appointment.

I’ve heard of some peculiar ways for agencies to celebrate account

wins in my time but Christopher Broadbent, chairman of Barclay Stratton,

impressed me with his reaction to the agency’s recent Yellow Pages

appointment.



Broadbent was driving down to Sussex for a few days rest when Yellow

Pages PR boss Sara Tye called to give him the good news. A colleague of

Broadbent’s tells me: ’He immediately drove off the road and ended with

the rear of his car sticking out into the road.’



All would have been well but Broadbent had several family pets,

including his daughter’s pet rats, in the car. The crash caused the

family dog to fall on the floor and then the rat cage fell open freeing

the furry monsters.



The hungry dog then tried to eat the rats.



Broadbent manfully kept the mutt at bay while grabbing rats with his

other hand and stuffing them back into their cage. Things got worse

though: ’A police car cruised by and slowed down, curious about a driver

apparently running a rat baiting syndicate,’ my Barclay Stratton source

tells me.



Eventually Broadbent pacified the police and returned the animals to

their cages. And he even managed to keep talking to Tye throughout. Now

that’s client handling.



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