BORDER LINES: FRANKFURT - PR body revises requirements

The German PR Association has decided to scrap its controversial requirement for members to pass the ISO 9001 standard, introduced in 1994. Since 1994 a number of agencies, including Burson-Marsteller, Manning Selvage and Lee and PR Bonn, have left the association. Among their reasons was that they did not see the value in attaining ISO. Last month members agreed to introduce an alternative set of requirements for membership, including: a minimum fee income of pounds 700,000 over the previous three years; at least five clients to have been retained for over one year and proof of staff training schemes.

The German PR Association has decided to scrap its controversial

requirement for members to pass the ISO 9001 standard, introduced in

1994. Since 1994 a number of agencies, including Burson-Marsteller,

Manning Selvage and Lee and PR Bonn, have left the association. Among

their reasons was that they did not see the value in attaining ISO. Last

month members agreed to introduce an alternative set of requirements for

membership, including: a minimum fee income of pounds 700,000 over the

previous three years; at least five clients to have been retained for

over one year and proof of staff training schemes.



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