BORDER LINES: STOCKHOLM - Pi Rho joins Ogilvy stable

Communications group WPP has acquired Swedish consumer and corporate PR agency Pi Rho, which will now become part of Ogilvy PR Worldwide. The ten-strong agency is headed by managing director Beata Ponten. Its clients include wines and spirits group Allied Domecq, home furnishing store IKEA, and the Malaysian Tourism Promotion Board. Ogilvy European president Paul Philpotts said: ’Pi Rho will become the anchor of our Nordic activities.’ The agency is Ogilvy PR’s first in the Nordic region, and is now one of 14 offices, including the UK, in its European network.

Communications group WPP has acquired Swedish consumer and

corporate PR agency Pi Rho, which will now become part of Ogilvy PR

Worldwide. The ten-strong agency is headed by managing director Beata

Ponten. Its clients include wines and spirits group Allied Domecq, home

furnishing store IKEA, and the Malaysian Tourism Promotion Board. Ogilvy

European president Paul Philpotts said: ’Pi Rho will become the anchor

of our Nordic activities.’ The agency is Ogilvy PR’s first in the Nordic

region, and is now one of 14 offices, including the UK, in its European

network.



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