BORDER LINES: PARIS - Credit Lyonnais appoints BDDP

BDDP Corporate won a five-way pitch last month to handle the financial PR surrounding the privatisation of state-owned French bank, Credit Lyonnais.

BDDP Corporate won a five-way pitch last month to handle the

financial PR surrounding the privatisation of state-owned French bank,

Credit Lyonnais.



The final shortlist for the account pitted BDDP against Publicis

Consultants.



BDDP’s contract lasts until October 1999, the date by which the bank’s

privatisation has to have been completed. BDDP has been briefed to

devise and communicate the company’s messages during this time to

financial audiences in France and around the world. It will work

alongside Omnicom sister agency Gavin Anderson, which has been appointed

to handle international roadshows for the privatisation.



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