BORDER LINES: PARIS - SRRP lands Minolta account

SRRP has won a three-way pitch to handle PR for Minolta’s office equipment division in France. The company, which manufactures photocopiers, scanners and printers, has briefed the agency to launch its new range of printers and to increase its brand awareness in France following several years of low-key PR activity. Sophie Renard, managing director of SRRP, said: ’Minolta is an interesting challenge for us. We must reposition them on all markets.’ Minolta is the fifth largest photocopier manufacturer in France in terms of sales and has a plant in the Lorraine region.

SRRP has won a three-way pitch to handle PR for Minolta’s office

equipment division in France. The company, which manufactures

photocopiers, scanners and printers, has briefed the agency to launch

its new range of printers and to increase its brand awareness in France

following several years of low-key PR activity. Sophie Renard, managing

director of SRRP, said: ’Minolta is an interesting challenge for us. We

must reposition them on all markets.’ Minolta is the fifth largest

photocopier manufacturer in France in terms of sales and has a plant in

the Lorraine region.



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