INTERNATIONAL: Forrest to repair image of Hong Kong airport

HONG KONG: Forrest International has been appointed by Hong Kong Air Cargo Terminal (HACTL), the company which provides cargo services for the island’s new airport, to rebuild its profile.

HONG KONG: Forrest International has been appointed by Hong Kong

Air Cargo Terminal (HACTL), the company which provides cargo services

for the island’s new airport, to rebuild its profile.



This follows the chaotic opening last July of Hong Kong International

Airport, which was dogged by disruptions over the summer, resulting in

thousands of tonnes of cargo being diverted to neighbouring airports

outside Hong Kong.



Forrest’s account will be headed by David Dodwell, who has just joined

the agency as an executive director from Hong Kong-based investment

banking group, Jardine Fleming, where he was head of corporate

communications.



Dodwell worked for HACTL in July on a freelance basis. He also brings

the PR account for Jardine Fleming to Forrest, which will handle all the

bank’s communications and public affairs.



Forrest will work alongside HACTL’s retained agency, Rowland, which

handles the company’s media relations.



Dodwell said: ’The problems HACTL faces are as much to do with

stakeholders as with the media. Our job is more than just PR: it’s to

identify the airline users and the political community and keep them

informed, as well as providing the board with counsel on how to rebuild

its profile.’



HACTL was forced to relocate its activities to its former base at Kai

Tek airport until a few weeks ago. The Hong Kong judiciary has launched

an investigation into the fiasco.



Another issue facing the company is competition: the new airport has

opened up opportunities for rival air cargo providers to HACTL to enter

the market for the first time.



HACTL is owned by five companies, of which the majority shareholder is

the Swire Group, which owns airline Cathay Pacific.



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