HONG KONG: Forrest International has been appointed by Hong Kong
Air Cargo Terminal (HACTL), the company which provides cargo services
for the island’s new airport, to rebuild its profile.
This follows the chaotic opening last July of Hong Kong International
Airport, which was dogged by disruptions over the summer, resulting in
thousands of tonnes of cargo being diverted to neighbouring airports
outside Hong Kong.
Forrest’s account will be headed by David Dodwell, who has just joined
the agency as an executive director from Hong Kong-based investment
banking group, Jardine Fleming, where he was head of corporate
Dodwell worked for HACTL in July on a freelance basis. He also brings
the PR account for Jardine Fleming to Forrest, which will handle all the
bank’s communications and public affairs.
Forrest will work alongside HACTL’s retained agency, Rowland, which
handles the company’s media relations.
Dodwell said: ’The problems HACTL faces are as much to do with
stakeholders as with the media. Our job is more than just PR: it’s to
identify the airline users and the political community and keep them
informed, as well as providing the board with counsel on how to rebuild
HACTL was forced to relocate its activities to its former base at Kai
Tek airport until a few weeks ago. The Hong Kong judiciary has launched
an investigation into the fiasco.
Another issue facing the company is competition: the new airport has
opened up opportunities for rival air cargo providers to HACTL to enter
the market for the first time.
HACTL is owned by five companies, of which the majority shareholder is
the Swire Group, which owns airline Cathay Pacific.