Army calls for outside PR help

The Army is seeking PR advice from an agency or a communications professional as part of its bid to raise its profile and communicate its role in the post-Cold War era.

The Army is seeking PR advice from an agency or a communications

professional as part of its bid to raise its profile and communicate its

role in the post-Cold War era.



The position will involve planning and implementing a corporate

communications strategy, including media relations, and liaising with

Army employees and their families. It is expected to be filled by

civilians.



The agency or individual will be hired through the Central Office of

Information and will report to director of PR, Brigadier Robert

Gordon.



The brief involves working with the Army’s seven PR staff in London,

based at the Ministry of Defence, and its 35-strong regional PR team.

Some of the Army’s regional units employ local PR agencies.



Gordon said: ’We recognise in this modern age that we need to get from

the private sector the expertise we don’t have as soldiers. We need

advice on professional contacts in terms of the Army’s corporate

communications strategy. We’re in an era where there’s an incredible

lack of knowledge about the Army. We need to make sure the Army’s

profile is raised.’



Last July’s Government strategic defence review, which aims to reform

the armed forces for the post-Cold War era, included budget and staff

cuts which will hit the Territorial Army - part-time soldiers - more

than the regular career Army. The TA recently hired Consolidated

Communications to help promote its role within the armed forces.



The review also included measures designed to modernise the Army such as

adding 3,300 troops to the regular Army and increasing the number of

deployable armoured and mechanised brigades.



The Army counts 108,000 career soldiers, as well as the 55,000 part-time

soldiers which make up the TA. It is present in 2,500 locations around

the world, including major presences in Northern Ireland, Bosnia, Cyprus

and Brunei, Canada, Belize, Kenya and the Falkland Islands. The Army is

also in the process of redesigning its logo.



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