Greater emphasis on in-house PR role at Young Vic

London’s Young Vic Theatre is seeking a communications director to help raise its profile as an independent brand.

London’s Young Vic Theatre is seeking a communications director to

help raise its profile as an independent brand.



The new head will replace current press and marketing director, David

Thompson, who leaves in November to head a new marketing and PR

department at the YMCA.



The new appointee will report to artistic director Tim Supple and

administrative producer Caroline Maude, with a brief to homogenise and

strengthen the branding of the theatre’s various operations. He or she

will initially work with one part-time assistant.



The theatre wants to promote itself more proactively. Over the last four

years it has increased its box office takings and attendances by 30 per

cent but feels that its profile has not kept pace.



Its operations include running a 400-seat main house and 80-seat studio

theatre, a teaching organisation and a tour of Grimm’s fairytales to

Broadway, Sydney and Japan. It is currently considering a move to new

premises.



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