AS Biss to fight air passenger tax

AS Biss has won the public affairs contract for the Air Passenger Duty lobby, a new body formed to head off the threat of further increases in air passenger taxes.

AS Biss has won the public affairs contract for the Air Passenger

Duty lobby, a new body formed to head off the threat of further

increases in air passenger taxes.



AS Biss pitched against GPC, Lawson Lucas Mendelsohn and LSA - the other

agency on the final two-strong shortlist for the account, which is

likely to span three years.



The Air Passenger Duty lobby was formed in the summer and officially

launched this week. Its members include the Association of British

Travel Agents, British Airways, the British Tourist Authority, the

British Incoming Tour Operators Association (BITOA) and the Federation

of Tour Operators - a client of AS Biss.



The agency has been briefed to raise awareness of air passenger duty,

which is levied on the carriage of passengers from any UK airport but

which few are aware of.



The campaign will target the public and sectors such as the hotel and

leisure industries, whose businesses are affected by flight prices. One

of its aims is to encourage holiday companies to quote the duty

separately in invoices and brochures.



Richard Tobias, chief executive of BITOA who is coordinating the

campaign, said: ’Air passenger duty is a bad tax. It penalises people

from overseas for choosing to come to Britain and makes our job of

trying to attract tourism to this country much more difficult.



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