Cumbria’s public affairs account up for review

Cumbria County Council is reviewing its public affairs contract, held by GJW for the past three and a half years.

Cumbria County Council is reviewing its public affairs contract,

held by GJW for the past three and a half years.



The agency brief involves providing the council with monitoring and

strategic advice and assistance on economic lobbying. This includes

maintaining existing grants and winning new funding from Westminster and

Brussels.



GJW was hired on a three-year contract which has been extended to March

1999. The account is headed by director Tony Page. The council is still

in the early stages of what is a routine review, and has just invited

agencies to tender for the account.



Issues on Cumbria’s agenda include the ongoing reviews of both the UK

Government’s regional assistance programme and the EU’s structural

funding system. The selected agency will also advise on the implications

for road and rail access to Cumbria in the wake of the Government’s

white paper on integrated transport.



The county is one of the most remote in England, with a population

density of 72 people per square kilometre. Last year, central Government

contributed pounds 228 million to Cumbria - 70.9 per cent of the

council’s total budget.



The county council has been Labour controlled since May 1997 and its

leader is councillor Bill Minto.



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