Kwik Save revises its PR after Somerfield merger

Following the recent merger of supermarket chains Somerfield and Kwik Save, Shandwick will no longer be retained to handle PR for Kwik Save.

Following the recent merger of supermarket chains Somerfield and

Kwik Save, Shandwick will no longer be retained to handle PR for Kwik

Save.



Somerfield has brought media enquiries for the Kwik Save brand in

England in-house.



Press enquiries for Kwik Save were previously dealt with by Shandwick in

England and Biggert Donald in Scotland. Shandwick will not work for the

merged company but Biggert Donald has been retained to handle both PR

programmes and press enquiries in Scotland.



Somerfield’s head of press and PR Jill Rawlins is now responsible for PR

and public affairs for both chains. She is planning to enlarge her team

from four to six to cope with the extra volume of media enquiries

generated by the Kwik Save brand.



Somerfield’s agency Band and Brown will now handle specific PR

programmes for both brands. Rawlins said: ’Kwik Save did not previously

have a press office and relied on outside agencies. I felt that we

should represent both business units with a strongly-run in-house

team.’



The Somerfield group will still use financial PR firm Dewe Rogerson,

which also handled Kwik Save’s financial PR prior to the merger. The

merged group now manages 1,400 Somerfield and Kwik Save stores across

the UK.



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