US IT giant CSC builds UK profile with Text 100

US-based technology consultancy Computer Sciences Corporation (CSC) has appointed Text 100 to handle a new corporate PR account with annual fees of pounds 150,000.

US-based technology consultancy Computer Sciences Corporation (CSC)

has appointed Text 100 to handle a new corporate PR account with annual

fees of pounds 150,000.



Text won the business against Dewe Rogerson and Grayling. CSC has not

used a PR agency for the last two years at group level in the UK and has

made the move to increase general awareness of its brand and

services.



CSC has used Cohn and Wolfe in hte past and several agencies on an ad

hocbasis across separate divisions.



In addition to management consultancy, CSC also supplies systems

integration and IT outsourcing services. Steve Thomas, marketing

director at CSC, said: ’Having decided to take our public profile to a

higher level, it was clear we needed a consultancy with a strong mix of

business PR experience and knowledge of the IT industry.’



Text’s business-to-business division will handle the CSC account and its

team will be lead by Tariq Khwaja, head of Text 100’s business

innovation group. Khwaja said: ’Our research shows that awareness among

top decision makers of Computer Sciences as a recognised entity is way

out of step with the company’s size and success.’



CSC’s move to raise its profile coincides with a boom in the technology

consultancy sector. Rival group Logica recently posted record profits

and the Sema Group is set to enter the FTSE-100 for the first time.



California-based CSC had a turnover of around pounds 4.1 billion for the

year ended 3 April 1998. It employs 45,000 people in 650 offices

worldwide.



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