Ogilvy PR Worldwide in bid to run BBC licensing

Ogilvy PR Worldwide has teamed up with sister agencies in the WPP media services group, to lead a consortium bidding to run the BBC’s TV licensing operation.

Ogilvy PR Worldwide has teamed up with sister agencies in the WPP

media services group, to lead a consortium bidding to run the BBC’s TV

licensing operation.



The consortium, called Envision, includes SSL - a subsidiary of the Post

Office - computer company Bull Information Systems, and in addition to

Ogilvy PR, direct marketing and advertising agency Ogilvy One. A handful

of other WPP agencies have also contributed.



Envision is the only consortium led by communications agencies among the

four groups known to have bid for the contract. Envision is bidding to

run all aspects of the licensing operation, including collecting the

fee, running a database organising collection, investing the money

collected, and handling PR for the operation.



The Post Office has been responsible for collecting the licence fee

since the 1920s, when it subsidised BBC radio.



The Government is now looking to private firms to see if there is room

for improvement in fee collection rates - the Post Office estimates 1.6

million people evade the fee out of some 22.6 million users.



The winning contractor, due to be selected imminently, will also take on

a handful of staff currently handling media relations for TV

licensing.



Leader, p9.



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