Intermarkets in Saudi launch

Intermarkets PR, the largest PR group in the Middle East has launched a new agency in Riyadh, Saudi Arabia. The agency, Ailamia Intermarkets, is a joint venture by businesses including Intermarkets PR, and the King Faisal Foundation, a philanthropic organisation.

Intermarkets PR, the largest PR group in the Middle East has

launched a new agency in Riyadh, Saudi Arabia. The agency, Ailamia

Intermarkets, is a joint venture by businesses including Intermarkets

PR, and the King Faisal Foundation, a philanthropic organisation.



Ailamia is an exclusive affiliate of Burson-Marsteller. This is B-M’s

first affiliate in Saudi Arabia, and the firm played an active role in

establishing the joint venture.



Ailamia will offer PR, research and direct marketing. It is the third

Intermarkets PR group company. The others are Corporate Communications

in Beirut, and Intermarkets PR in Dubai.



Ailamia Intermarkets’ chief operating officer is Mike Vertigans, who

joins from NatWest in the UK where he has worked since 1992. He has six

years experience with the Government Information Service and has worked

as an account manager for Grayling.



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