Corporate communications chief sought for VHI

Irish health insurance company VHI is searching for its first corporate communications manager.

Irish health insurance company VHI is searching for its first

corporate communications manager.



As a spokesperson for VHI, the corporate communications manager will be

responsible for media relations, event management, sponsorship, the

three-strong in-house PR department and liaising with VHI’s PR agency

Murray Consultants. The appointee will report to Tony McSweeney,

director of sales and marketing.



VHI, which is a non-profit, semi-state-owned organisation, had a

monopoly on health insurance in Ireland until the industry was

deregulated in 1994.



BUPA moved into the market last November and is so far the only company

to do so.



’We welcome the competition because it creates greater awareness of

health insurance,’ said McSweeney. ’Forty per cent of the Irish

population are VHI members, so issues affecting it tend to make the

news,’ he added.



VHI, which celebrates its 40th anniversary this year, places an emphasis

on health prevention and runs healthcare columns in local newspapers

giving medical updates.



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