Greyhound Board of Great Britain seeks PR agency to attract younger audience

The Greyhound Board of Great Britain is seeking a PR agency to help it reposition greyhound racing for a younger generation.

Targeting younger audience: greyhound racing
Targeting younger audience: greyhound racing

The board is looking to promote the sport for the 18-35 age group, while also attracting fresh sponsorship opportunities.

The board is at shortlist stage and will be inviting a number of agencies back to pitch.

The Greyhound Board of Great Britain is the new governing body for licensed greyhound racing.

Annual attendances at greyhound races exceed three million and an estimated £2.5bn is wagered on and off course each year.

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