Austravel turns to Rooster PR to position it as the UK's Australasia expert

Austravel has appointed Rooster PR to reinforce its reputation as the Australasia expert in the UK.

Rooster PR wins brief: Austravel
Rooster PR wins brief: Austravel

As well as providing deals on holidays, cheap flights, hotels, cruises and organised tours, Austravel prides itself on its expert knowledge of its destinations.

Amid competition from younger rivals, Austravel is keen to remind consumers that it has 32 years of experience of Australia, New Zealand and South Pacific holidays.

Rooster will seek to stress that Austravel is better placed than its rivals to introduce travellers to the diversity and attractions of these countries.

‘It is very important to us that all of our staff have travelled in Australia, New Zealand and the South Pacific and Rooster met and exceeded this criteria,' said Austravel programme director Richard Twynam.

‘Rooster demonstrated the best understanding of our company, our values and product and we are excited to see the results.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.