Opinion: From our Readers - Just give me good old easy communication

I settled down to read the PR Week Thought Leader Series on Digital PR (6 November) with eager anticipation.

Admittedly, there was lots of thought-provoking dialogue. Enough, I dare say, to reassure those of us who still identify ourselves as 'PR people' that we are not living in some digital desert.

But it was frustrating to discover that your digital supplement does not give email, web, Twitter, LinkedIn etc addresses on the articles. Granted, there are some addresses on advertisements, but not on all of them. It is all well and good to talk about strategy and advocacy, but what about good old easy communication?

Undeterred, I trawled through a number of directories, including Twellow and Google blog search, and managed to find that several of your contributors are active web wizards: Phil Szomszor, Mat Morrison and Mark Pack.

As for some of the other experts featured in your report, well, let's just say I couldn't find them easily. In frustration, I sent out a tweet and, in return, here is a non-digital retweet to @tmarklein of @webershandwick and @RussGoldsmith (markettiers4DC) for picking up online and joining in this debate. Some of us are listening, after all.

Rosalyn Palmer, insight & innovation director, Go MAD Thinking

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