Simon Greenberg appointment delays 2018 World Cup PR decision

The long-awaited appointment of the main PR agency for England's 2018 World Cup bid is to be put on hold until new chief of staff Simon Greenberg starts on 1 December.

Review: Simon Greenberg
Review: Simon Greenberg

Weber Shandwick and Havas Sport were on tenterhooks for the appointment, but this will now be reviewed by Greenberg, whose appointment was announced on Monday.

Greenberg, outgoing comms and public affairs director for Chelsea FC, will take a central role in the campaign to win enough Fifa votes. The former sports journalist becomes a bid director reporting to chief executive Andy Anson, with a special strategic comms brief.

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