Diary: Who said the Germans had no sense of humour?

Volkswagen’s public image is still travelling a somewhat bumpy road, despite last week’s out of court settlement with General Motors, ending a three year wrangle over allegations of VW industrial espionage.

Volkswagen’s public image is still travelling a somewhat bumpy

road, despite last week’s out of court settlement with General Motors,

ending a three year wrangle over allegations of VW industrial

espionage.



The latest turbulence stems not from the German car manufacturer’s

bitter dispute with GM, but from Klaus Kocks, the PR chief brought in to

pour oil on the troubled waters.



During his time with VW - whose chairman is the notoriously outspoken

Ferdinand Piech - Kocks has apparently made a series of gaffes: he

warned GM against playing ’the Jewish card’; said his chief executive

looks like Hitler when he smiles and that, during full moons, one can

hear the sound of VW shredders destroying GM documents.’



Kocks, whose recruitment was (ironically) seen as an antidote to the

blunt-speaking Piech denies making the remarks and sees the brouhaha as

fallout from the VW-GM wrangle.



It’s a dirty business



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