Friends Provident hands retained consumer account to Cohn & Wolfe

Friends Provident, the UK's fourth biggest life insurance firm, has handed its consumer account to Cohn & Wolfe in a bid to stay front of consumers' minds.

Friends Provident head of PR: Peter Timberlake
Friends Provident head of PR: Peter Timberlake

Cohn & Wolfe won the 12 month retainer following a competitive pitch that ended Consolidated Communications’ five-year hold on the account.


The account kicks off immediately. Cohn & Wolfe will manage a proactive campaign in January that aims to maintain its position as a key player in the UK pensions and individual protection insurance markets, the two markets the company decided to specialise in following a strategic review in 2008.


Friends Provident’s head of PR Peter Timberlake said he wanted to position the firm ‘as experts in these fields by presenting thought leadership on key issues’.


Cohn & Wolfe’s MD of international corporate affairs Geoff Beattie and corporate account director Jo Swift will head up the account.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.