Media: What The Papers Say: Mars mission takes off on schedule

A Mars a day makes you as frisky as a spring lamb appears to be the new message of Britain’s third most favourite chocolate bar (recently pushed down the league table by Cadbury’s Fuse bar).

A Mars a day makes you as frisky as a spring lamb appears to be the

new message of Britain’s third most favourite chocolate bar (recently

pushed down the league table by Cadbury’s Fuse bar).



National press coverage of the change of direction by Mars, intended to

give the bar a softer, less rugged image, achieved a cumulative total of

9.6 million impressions (potential readers) - roughly equivalent to News

at Ten on a good night and probably a lot cheaper to attain.



In terms of press interest in yet another new advertising campaign of

support of a multi-million relaunch, Mars did well, but was nowhere in

the same league as Pepsi Blue - but then they did not go to the lengths

of turning Concorde into a giant flying Mars bar or spraypainting Zoe

Ball as a Mars wrapper.



The original slogan, which will still appear on the wrapper, was coined

in 1959 by the voice of motor sport Murray Walker - and not a lot of

people know that.



Evaluation and analysis by Carma International.



Cuttings supplied by The Broadcast Monitoring Company. ’What The Papers

Say’ can also be found at: http//www.carma.com/carma.



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