PR EUROPE: BRUSSELS: Wildscreen to promote Prix Niki

The European Commission’s information and culture wing Directorate-General X has appointed UK agency Wildscreen to organise and manage PR for the Prix Niki. A biennial prize awarded to European television programmes which help improve the image of women, the Prix Niki is due to take place in Thessaloniki later this year. Wildscreen’s brief will include promoting the prize itself and the issue of women in television generally.

The European Commission’s information and culture wing

Directorate-General X has appointed UK agency Wildscreen to organise and

manage PR for the Prix Niki. A biennial prize awarded to European

television programmes which help improve the image of women, the Prix

Niki is due to take place in Thessaloniki later this year. Wildscreen’s

brief will include promoting the prize itself and the issue of women in

television generally.



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