Biss scores with new football fund

The country’s first investment fund specialising in football was launched last week with Biss Lancaster handling the PR.

The country’s first investment fund specialising in football was

launched last week with Biss Lancaster handling the PR.



The agency was signed towards the end of November for a three month

pan-European project to promote Singer and Friedlander’s Football

Fund.



Biss Lancaster consultant director Gordon Puckey said the agency was

targeting both serious investors and sports fans who were new to the

concept of collective investment. Former Liverpool captain Alan Hansen

is acting as a consultant to the fund.



As an open-ended investment company the fund is open to both UK and

Continental investors so PR materials were produced in seven

languages.



As well as quoted football clubs such as Manchester United in the UK,

the fund will invest in companies associated with the sport such as

stadium owners, manufacturers of merchandise and media companies.



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