Jacobson joins Digital’s board

Digital Equipment Company, the US-owned computer giant, has appointed Simon Jacobson as its first board level communications director.

Digital Equipment Company, the US-owned computer giant, has

appointed Simon Jacobson as its first board level communications

director.



Jacobson, who joined the company last week, will be responsible for all

aspects of Digital’s external and internal communications in the UK and

Ireland. These include corporate advertising and direct marketing

campaigns as well as press relations and other branding programmes.



Previously European communications manager for computer chip

manufacturer Intel Corporation, Jacobson will also work closely with

Digital’s global PR adviser Shandwick. The agency was appointed in

January 1996 and has since replaced most of Digital’s previous agencies

worldwide.



It remains unclear how many staff Jacobson will lead, although his

appointment represents a significant upgrade in the role of PR. He will

report directly to Digital’s country general manager Chris Conway and

have a seat on the company’s management board. He will also have regular

contact with Rolf Espen Olsen, Digital’s director of communications for

Europe.



Jacobson partly replaces Judith Grindal, Digital’s former PR manager,

who quit in June to join Fujitsu as PR manager for Europe (PR Week, 28

June). Grindal, however, did not have a seat on Digital’s management

board and her role was limited to co-ordinating the work of the six PR

agencies which then worked for the company: Shandwick Consultants,

Shandwick Communications, Berkeley PR, The Weber Group Europe, Arrow PR

and Grant Butler Coomber.



Founded in 1957 and based in Maynard, Massachusetts, Digital is one of

the world’s biggest suppliers of networked computer systems, software

and components. In June it unveiled a dollars 500 million (pounds 300

million) contract with Citibank, while recent deals with Computer

Associates, Microsoft and Oracle have helped boost its hardware and

service revenues.



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