Max Clifford declared his appearance on the BBC’s Kilroy programme
on Monday a PR success, despite his widely reported altercation with MP
Roger Gale and an on-air savaging from representatives of the PR
Among his sternest critics was Rosemary Brook, past president of the
IPR, who said Clifford was an irrelevance to PR. She said: ’Abortionists
are doctors but the similarities with GPs begin and end there.’ - an
analogy which she said referred to back-street abortionists and was not
Earlier Brook had said Clifford’s contention that a ’large part of PR is
about lying and deceit’ was absolute rubbish. Stressing that it was
harder to succeed by telling the truth, she told Clifford ’you ought to
earn your living by being honest for a change’.
Julia Hobsbawm, managing director of Hobsbawm Macaulay Communications,
said it was ’completely loony’ to say PR was based on deceit.
She told Clifford: ’I run a PR agency and I advise students about
getting a career in PR and I have never lied. I have got as many stories
on the front page as you have without ruining anyone’s reputation.’
Despite a largely hostile response from the audience, Clifford claimed
after the showthat it had been good PR.
’I have had 250 to 300 calls, faxes and letters since, and everyone has
said how unfair they thought the show was.’
I have also had calls from people wanting me to represent them.’
However, Clifford did admit the show was heavy going. Despite being
advised that the studio audience would be evenly balanced, he had few
supporters - among them former deputy leader of Liverpool Council Derek