F-H nets Dunlop Slazenger prize

Dunlop Slazenger, the sporting goods group, is spending pounds 250,000 on a PR campaign to maximise its sponsorship of sports stars such as UK tennis ace Tim Henman.

Dunlop Slazenger, the sporting goods group, is spending pounds

250,000 on a PR campaign to maximise its sponsorship of sports stars

such as UK tennis ace Tim Henman.



Fleishman-Hillard - the agency hired to execute the programme - will

also manage product PR for the company’s four brands: Dunlop, Slazenger,

Carlton and Maxfli.



F-H pitched against three others to win the business, thought to be

worth between pounds 120,000 and pounds 150,000 in fees.



Dunlop Slazenger previously used local agencies for each of its

brands.



The decision to consolidate its PR came after a management buyout from

the industrial conglomerate BTR last spring.



Fleishman-Hillard managing director Barry Leggetter said that the

campaign may expand across Europe and perhaps the US in the future via

the agency’s worldwide network.



The group’s equipment is used by both golf pro Greg Norman and tennis

star Henman, who last week notched up his first ATP win at the Sydney

International tournament.



Leggetter said F-H’s task is to ’re-energise the new look company’ and

create a ’clear brand strategy’ for each label.



Dunlop and Slazenger produce tennis and squash racquets, cricket bats

and hockey sticks. Carlton makes badminton equipment and Maxfli

manufacturers golf balls.



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