Ludgate clients are still deciding their loyalties

The future of several accounts held by Derek Laud’s lobbying firm Ludgate Laud appeared uncertain this week as negotiations to finalise the split with parent Ludgate Communications continued.

The future of several accounts held by Derek Laud’s lobbying firm

Ludgate Laud appeared uncertain this week as negotiations to finalise

the split with parent Ludgate Communications continued.



Several clients contacted by PR Week have still to decide whether to

stay with Ludgate Laud, move to Ludgate Communications - as have Blue

Circle and National Car Parks (PR Week, 10 January) - or make other

arrangements.



Among those still to make a decision are telecommunications company NTL

- a client since 1994 - and the Association of Private Client Investment

Managers and Stockbrokers. The Association of Convenience Stores said it

was still using Ludgate Laud but was keeping its consultancy

arrangements under review.



Meanwhile, the Multiple Newsagent Association revealed that it is

reviewing its lobbying strategy after parting company with Ludgate Laud

in December.



The association’s executive director Neil Robinson said that he was

talking to Edelman and Politics International, but would also consider

an in-house hiring.



Ted Brassey from Ludgate Laud said the company was still ’very much a

part of Ludgate’ although negotiations over the split continue.



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