RFU puts its search for a PR director into play

The Rugby Football Union (RFU), currently at loggerheads with England’s top rugby clubs, is hunting for a director of communications to iron out its image.

The Rugby Football Union (RFU), currently at loggerheads with

England’s top rugby clubs, is hunting for a director of communications

to iron out its image.



The Twickenham-based governing body is offering a salary of pounds

50,000 for the job which reports to RFU secretary Tony Hallett.



The RFU’s PR has been run by sports marketing agency Michael Humphreys

and Partners for over 10 years.



Humphreys and his team of eight have dealt with a variety of issues

including players , training and the recent bust-up over funding.

However, agency media manager Susan McMahon said that, rather than rely

on this ’as and when’ relationship with the media, the RFU now wants

someone to have ’overall control’ of its PR strategy.



’Now the RFU is going professional it needs to be run professionally,’

she said. ’There is a message to be communicated and questions to be

answered.’



The job will cover all internal and external communications, is part of

a larger review of administrative functions.



Rugby Union switched to professional status in 1995. The

commercialisation of the sport has led to disputes over sponsorship and

revenue, between the RFU and English Professional Rugby Union clubs. The

two are in negotiation to agree a system of greater autonomy in

organising competitions and negotiating sponsorships.



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