Edmond gets off to a flying start with 3M

Janet Edmond, Manning Selvage and Lee’s ex-deputy managing director, has launched a healthcare PR outfit and bagged the pounds 200,000-fee 3M pharmaceutical contract from her former employer as her first client.

Janet Edmond, Manning Selvage and Lee’s ex-deputy managing

director, has launched a healthcare PR outfit and bagged the pounds

200,000-fee 3M pharmaceutical contract from her former employer as her

first client.



Edmond set up the Surbiton-based company, called Ethical Strategies,

after quitting her job as MS&L’s head of healthcare at the end of the

last year (PR Week, 18 October).



The company will specialise in international public relations programmes

for prescription pharmaceuticals clients and the science sector.



The 3M contract, one of MS&L’s biggest, covers campaigns for its branded

respiratory medicine and immunology products. Ethical Strategies will

also handle PR for 3M’s drug delivery systems group.



Edmond is aiming to build her agency up to around five staff by the end

of the year. She has appointed her ex-personal assistant Jo McCormick as

events manager and is now looking for a senior account handler.



Edmond left The Rowland Company and joined Manning Selvage and Lee in

1990 as director of healthcare. In 1991 she became deputy managing

director.



Healthcare clients at the agency include Eli Lilly and Regent Hospital

Products.



The division ranked 12 in last May’s PR Week healthcare league tables

with a fee income of pounds 825,185.



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