Orange reviews its PR future with Paragon

Mobile telecommunications firm Orange is reviewing its consumer and trade PR account with Paragon Communications.

Mobile telecommunications firm Orange is reviewing its consumer and

trade PR account with Paragon Communications.



The review, which kicked off last week, follows the transfer of Orange’s

press office functions from Paragon to an in-house team last month (PR

Week, 13 December, 1996). Three former agency staff and a new recruit

from Bristol and West Building Society will handle media enquiries and

internal communications directly from the company’s newly refurbished

offices in central London.



Paragon, however, continues to maintain a six strong account team to

provide consumer and business-to-business PR advice. Paragon director

Mark Davis also remains on secondment with Orange as acting head of PR.

The agency has worked with Orange and its previous incarnation Hutchison

Telecom since 1992.



Davis argued that the review - which does not include Orange’s financial

consultancy Dewe Rogerson and its political adviser Lowe Bell Political

- was part of a re-examination of all below the line agencies, including

direct mail and telemarketing firms.



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