Mobile telecommunications firm Orange is reviewing its consumer and
trade PR account with Paragon Communications.
The review, which kicked off last week, follows the transfer of Orange’s
press office functions from Paragon to an in-house team last month (PR
Week, 13 December, 1996). Three former agency staff and a new recruit
from Bristol and West Building Society will handle media enquiries and
internal communications directly from the company’s newly refurbished
offices in central London.
Paragon, however, continues to maintain a six strong account team to
provide consumer and business-to-business PR advice. Paragon director
Mark Davis also remains on secondment with Orange as acting head of PR.
The agency has worked with Orange and its previous incarnation Hutchison
Telecom since 1992.
Davis argued that the review - which does not include Orange’s financial
consultancy Dewe Rogerson and its political adviser Lowe Bell Political
- was part of a re-examination of all below the line agencies, including
direct mail and telemarketing firms.