Di Montezemolo ends McDonald’s PR hunt

Hamburger giant McDonald’s has ended its nine-month search for a European communications director with the appointment of Alessandra di Montezemolo.

Hamburger giant McDonald’s has ended its nine-month search for a

European communications director with the appointment of Alessandra di

Montezemolo.



Due to take up her post on 3 February, di Montezemolo succeeds Martin

Campiche who quit the fast food chain in April. Campiche left after more

than six years with McDonald’s to join Motorola as its corporate

communications director for Europe, the Middle East and Africa.



Di Montezemolo was previously head of McDonald’s’ public relations in

Italy. In her new role she will be based in Paris - rather than London,

which was Campiche’s base - and will report to the company’s director of

international communications Melissa Oakley. Her main responsibility

will be to co-ordinate the company’s public relations efforts across

Europe and to advise McDonald’s’ national PR chiefs.



’She will consult with them on a strategic level and help develop the

synergies between the different countries,’ said Oakley.



However, local agency arrangements - including the PR review underway in

the UK (PR Week, 10 January) - remain the preserve of the national PR

heads.



Di Montezemolo’s appointment coincides with huge expansion plans

unveiled by McDonald’s this month. The company plans to open 2,500

restaurants worldwide this year, including 100 in the UK at a cost of

pounds 116 million.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.