MEDIA PROFILE: Taking IT news to a higher level - Ambrose McNevin, editor, Computer Resellers News

Ambrose McNevin is proud of his new office. He is ensconsed on the fourth floor at the UK arm of US publishing giant CMP and the office has got a arching glass roof with stunning views. It makes him feel comfortable with where he works, partly because it looks incredible but also because it proves how much confidence CMP has in the launch of his new title, Computer Resellers News.

Ambrose McNevin is proud of his new office. He is ensconsed on the

fourth floor at the UK arm of US publishing giant CMP and the office has

got a arching glass roof with stunning views. It makes him feel

comfortable with where he works, partly because it looks incredible but

also because it proves how much confidence CMP has in the launch of his

new title, Computer Resellers News.



’Computer Resellers News is huge in the US,’ McNevin enthuses. ’It has

got an 80 per cent market share and it has been going for 25 years over

there. There are versions in France, Germany, Japan, Australia and Italy

so this is a global publication I am editing. That gives us a huge

resource to draw on.’



McNevin finished his journalism training in Ireland in 1983 then spent

eight years doing anything but journalism including a time as a

fisherman in Alaska and working in a laboratory testing the effects of

asbestos poisoning. He returned to journalism in 1991 and it took just

five years for him to win his first editorship at Reed Publishing’s

Business and Technology.



Despite the size of its parent company, Computer Resellers News will not

have it easy here. There are already two well-established weekly titles

in the market - Microscope, published by Reed, and PC Dealer, published

by VNU.



Microscope has been around for 11 years and PC Dealer for 16. But

McNevin is unphased.



’I think our rivals are complacent,’ he says. ’They are stuck in the

industry of eight years ago when it was about people who happened to be

selling boxes with computers in when they could just as easily have been

selling double glazing.



’Nowadays, the market is mature and respectable with some

long-established businesses which aren’t going away. They need serious

coverage of IT issues, not stories about dealers believing the whole UK

IT industry is crooked. I am an authoritative journalist. I like things

understated rather than packed with screaming, hysterical

headlines.’



Computer Resellers News has conducted extensive research among its

target readership in the run up to its 18 November launch. The title is

controlled circulation, going to 18,000 salesmen and buyers who do the

deals, whether they sell to the public from a high street shop or to

vast private companies.



McNevin is not targeting top level directors as readers, but he wants

the PR industry’s help in getting them into the magazine’s pages.



’The IT industry has got some very professional PR companies working for

it,’ he says. ’What I want from them is access for my reporters to the

managing directors and marketing directors of the UK industry.’



As he ushers me out of his building he reveals that this is the first

launch he has ever worked on but he is not nervous. ’I’ve got the best

staff - and the best company and we will produce the best title. That is

why we have the best office.’



HIGHLIGHTS

1991

Editorial assistant, Computing

1995

News editor, PC Dealer

1997

News editor/managing editor, Computing

1997

Editor, Business and Technology

1998

Editor, Computer Resellers News



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