BORDER LINES: MADRID - Shandwick to promote Glenfiddich

Distilling firm William Grant and Sons has appointed Shandwick in Spain to promote its whisky brand Glenfiddich among consumer and trade audiences.

Distilling firm William Grant and Sons has appointed Shandwick in

Spain to promote its whisky brand Glenfiddich among consumer and trade

audiences.



The account, which was won after a five-way pitch, carries a six-figure

fee and represents the biggest PR spend the company has made so far in

Spain. The agency has been briefed to raise Glenfiddich’s profile

through tactics including press trips to the Glenfiddich distillery and

sponsorship.



Spain is one of the five key markets identified by William Grant for

Glenfiddich.



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