BORDER LINES: MADRID - Ketchum cleans up Dyson work

UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain. Ketchum was appointed after a non-competitive pitch. Dyson is planning to break into the Spanish market early next year.

UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum

to launch its products in Spain. Ketchum was appointed after a

non-competitive pitch. Dyson is planning to break into the Spanish

market early next year.



Ketchum Spain chairman Tony Noel said the agency will target ’middle

class housewives and house-husbands through the consumer press’. Dyson

is already present in France, Germany, Belgium, Holland and Switzerland.

The company confirmed it has been looking for an agency but declined to

comment on the appointment.



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