INTERNATIONAL: Two shortlisted for CIC account

PARIS: French retail and corporate bank CIC is seeking an agency to handle internal communications for its invoice financing arm, FACTOCIC.

PARIS: French retail and corporate bank CIC is seeking an agency to

handle internal communications for its invoice financing arm,

FACTOCIC.



The firm invited seven agencies to pitch and has reached a two-strong

shortlist. It is expected to come to a decision within a month.



The selected agency will be briefed to devise key messages and an

internal communications strategy for FACTOCIC and to implement it. The

firm employs 100 staff across CIC’s 12 regional offices.



Francine Debra, market research executive at FACTOCIC, said: ’We are

looking for an agency to help us with our internal messages. Our company

is reaching the kind of size where we need a degree of coherence.’



Paris-headquartered CIC is made up of 12 regional banks. It services

both private and corporate clients. FACTOCIC advances money to clients

based on the face value of their outstanding invoices.



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