Nokia lures Shandwick’s Opladen for top PR role

DUSSELDORF: Nokia Telecommunications Germany, the country’s second largest mobile telecom provider after Siemens, has hired Shandwick Frankfurt MD Birgit Opladen as its first communications director.

DUSSELDORF: Nokia Telecommunications Germany, the country’s second

largest mobile telecom provider after Siemens, has hired Shandwick

Frankfurt MD Birgit Opladen as its first communications director.



Opladen takes up the position next January. She will report both to the

president of Nokia Germany, Joerns Haberstroh, and the senior

vice-president of communications at Nokia’s Finland headquarters, Lauri

Kivinen.



Opladen will be in charge of developing Nokia’s communications strategy

She will head a team including the PR heads of Noki’s five divisions who

previously handled the firm’s PR.



Opladen said: ’I want the less active PR departments such as mobile

phones and car phone products to become more involved. I also aim to

bring Nokia into the German media more often.’



Nokia Germany is the holding company for five divisions: the telecom

network; the mobile phones division; the multimedia division; car phone

products and monitors.



Two of Nokia’s divisions use PR agencies: TriMedia Communications works

on the telecom network and Kaltwasser PR produces a customer magazine

for the mobile phone division. Although Opladen has no plans to change

these agencies, she said she may look for a third agency to work on the

car phone products and to provide corporate PR support.



Opladen’s responsibilities at Shandwick will be assumed by her co-MD

Achim Josten.



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