Millbank picked to consolidate Esprit Telecom’s European PR

Pan-European telecommunications company Esprit Telecom has appointed Millbank PR to handle its UK and European corporate PR following a period of rapid expansion, particularly in Germany.

Pan-European telecommunications company Esprit Telecom has

appointed Millbank PR to handle its UK and European corporate PR

following a period of rapid expansion, particularly in Germany.



Millbank won the contract, worth around pounds 100,000, in a competitive

four-way pitch. The agency will help Esprit target small-to-medium

enterprises in the UK with a series of regional and national campaigns.

It will also provide support at the corporate level, devising

pan-European PR strategies which will be tailored to national

markets.



Reading-based Esprit Telecom began operating in Britain in 1992, and has

since expanded to 29 European cities and now employs 700 staff. The UK

is still one of the company’s primary markets, with offices in London,

Reading, Manchester, Glasgow, and Derby. Following deregulation of the

European telecommunications market, the company aims to be operating in

45 cities by the end of next year.



The decision to hire Millbank comes in the wake of a 100 per cent

increase in turnover in the past year, with last quarter profits

totalling pounds 21.7 million.



Esprit Telecom communications director Glenn Manoff said: ’We were in a

situation where we had separate operations in each country. Last year

saw a consolidation of our operations into one pan-European company, and

the challenge now is to provide a consistent message across Europe.’



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